Search Engine Optimization
It is the most important aspects of digital marketing which is SEO. The process of optimizing your
website to rank higher on search engine. This involves optimizing your website’s content, keywords,
metadata, and other factors that can impact your website’s search engine rankings. By ranking higher you
can attract more organic traffic to your website.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page
in a search engine's unpaid results often referred to as "natural", "organic", or "earned" results.
Search Engine Optimization
The SEO process can be broken up few steps:
Optimizing individual web pages in order to rank higher and earn more relevant traffic is covered under on-page SEO. The main focus is to provide signals to search engine crawlers to understand the commands.
On-page optimization additional
The majority of SEOs today work with companies to optimize their websites for Search Engine Optimization. The most common form of optimization is by ensuring that keywords are used appropriately throughout a website's text and code. Keywords are words that are relevant to what your business does and what your website offers. These words help people find your business when they use a certain word or phrase in their internet searches.
Basic SEO checklist
Off-page optimization
Off-site SEO is generally known as link building and website promotion.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search result page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.
SEO may target different kinds of search, including image search, local search, video search, academic search, and news search.